The First Interactive Video Solution for the Travel Industry


Introducing the industry’s first interactive content management and marketing solution

Amadeus agrees with Rich Media Exchange (RME) to combine its content management and marketing platform with Amadeus Video Solutions, an interactive video player. This will result in the industry’s first interactive all-in-one marketing suite.

Amadeus Video Solutions will be combined with RME’s cloud-based content management and marketing system (CMS) which powers the industry’s largest B2B rich media library. The combined solution gives travel professionals a distinct marketing advantage — management of their rich media assets, repurposed and optimized for marketing, delivery, expanded distribution and measurement of media performance.

The interactive video player – which will be showcased at the Phocuswright Conference this week – is designed for travel providers and sellers worldwide to create and display interactive content in their channels. This way, they can increase customer engagement and interaction during the travel inspiration phase. 

“The market is overdue for a full service content marketing platform that features our interactive video player which is literally designed to turn viewers into buyers. We believe that by combining our respective areas of expertise, this product will significantly improve the way our industry views and interacts with video,” said David Trastour, Product Manager for Amadeus Video Solutions. 

Learn more: AmadeusVideoSolutions at Phocuswright Conference

Source: Rich Media Exchange Partners with Amadeus to Deliver First Interactive Video Solution for the Travel Industry